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Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors — it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It’s certainly not any easier than the other components, but at least the data can be a bit more straightforward. You … Continue reading »

A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables site owners to specify up to 15 parameters that Google should ignore when crawling and indexing the site. Google lists the parameters they’ve found in the URLs on your site, and indicates … Continue reading »

Google’s August 29th logo notes Michael Jackson’s birthday. Read more at Search Engine Land

Vanessa answers questions about session IDs (Googlebot hates them very much), Google Product Search, longevity with twitter links and Google Caffine. She also gives a case scenario about a site with bad backlinks! Articles Mentioned: Everything you Need to Know you can Learn from Watching Buffy the Vampire Slayer Google, Yahoo, Microsoft Unite … Continue reading »

Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and … Continue reading »

Greg Niland joins Vanessa at SES San Jose to talk about the next Jane and Robot event in NYC, SMX East and SES East. Listen to the entire episode