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I previously wrote a blog post about black hat SEO. I revised this post for a different audience as an article for Audience Development magazine, which is aimed at those in the business of magazine publication. ————————————————– The search engines’ guidelines are built on a core guiding principle—create unique, high-quality content that meets … Continue reading »

Tomorrow is the last day to submit a speaking proposal for the O’Reilly Found conference. I’m co-chairing the  conference with Nate Buggia, who runs the Microsoft Live Search Webmaster Center. Found is a conference for web developers that focuses on the technical issues involved with building web sites that are search engine-friendly. We … Continue reading »

All kinds of data exists about how your site is doing in search engines and about your potential customers. So much data, in fact, that the thought of making sense of it all can seem a bit daunting. Web analytics data, keyword research, search trends, search engine tools for webmasters: where do you … Continue reading »

These great minds have come together on two projects geared toward developers. JaneandRobot.com is a site they created that discusses the fundamentals of search engine optimization from a web developer’s perspective. The second is the O’Reilly Found Conference. With this event, Vanessa and Nathan hope to change the historical idea that search is … Continue reading »

The basis for Google page-ranking is to equate popularity with quality, and once you look at the information developed by SEO experts, you learn that this strategy barely works, I [John Dvorak] argued in a recent column. I suggest rethinking the basic organization of the Web itself. Vanessa thinks differently. Watch the video

A few weeks ago, John Dvorak wrote an article on pcmag.com titled Why Google Must Die. It’s all about how SEO is destroying the internet, puppies, and rainbows. It’s SEO is the Worst Thing Ever Invented all over again. Actually, Dvorak takes a bit of a different spin than the typical “SEO helps … Continue reading »