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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Data + A Splash of Color = Better Audience Insight
May 2, 2012
Top Technical Roadblocks Keeping Your Website from Being Seen by Searchers: Webinar Resources
Today (May 2, 2012), I’m giving a webinar at 10am pacific with O’Reilly Media about the critical pieces of technical web site architecture that can keep site content from being indexed in search engines and seen by searchers. Site infrastructure is a core foundational component of search engine optimization (SEO). If search engines … Continue reading »
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From Our Blog
March 19, 2012
Google’s Upcoming Algorithm Change: “Overly-Optimized Sites”
This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization. Rob Snell transcribed the session, which included these comments from Matt (I’ve updated this article to include fuller comments from the transcript): “The idea is basically to try and level … Continue reading »
March 13, 2012
Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single … Continue reading »
Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has … Continue reading »
Upcoming Events
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Breaking The Speed Limit: Faster Sites Win! - 3:30pm-4:45pm (June 5)
There’s a speed limit Google wants you to break, that of making your site as fast as possible. Speed counts toward improving your rankings; slow sites can be harmed. This session looks at how to make your site faster.
Pagination & Canonicalization For The Pros - 10:45am-Noon (June 6)
Reporting the canonical version of a web page is tough when the page is actually broken into several parts. This session looks at how to do pagination right using the canonical tag or through other options.
In Categories:Marketing, Vanessa Fox